website: add utm params for all cloud.hashi links

website/components/enterprise-comparison/consul/index.jsx

@@ -27,7 +27,8 @@ export default function ConsulEnterpriseComparison() {
         links: [
           {
             text: 'View Cloud Features',
-            url: 'https://cloud.hashicorp.com',
+            url:
+              'https://cloud.hashicorp.com/?utm_source=consul_io&utm_content=ent_comparison',
             type: 'outbound',
           },
           {

website/components/subnav/index.jsx

@@ -18,7 +18,11 @@ export default function ConsulSubnav() {
         },
 
         { text: 'Download', url: '/downloads' },
-        { text: 'Try Cloud', url: 'https://cloud.hashicorp.com' },
+        {
+          text: 'Try Cloud',
+          url:
+            'https://cloud.hashicorp.com/?utm_source=consul_io&utm_content=top_nav',
+        },
       ]}
       currentPath={router.pathname}
       menuItemsAlign="right"

website/data/alert-banner.js

@@ -3,7 +3,8 @@ export const ALERT_BANNER_ACTIVE = true
 // https://github.com/hashicorp/web-components/tree/master/packages/alert-banner
 export default {
   tag: 'Announcement',
-  url: 'https://cloud.hashicorp.com',
+  url:
+    'https://cloud.hashicorp.com/?utm_source=consul_io&utm_content=alert_banner',
   text: 'HashiCorp Consul is now generally available on HCP',
   linkText: 'Learn More',
   // Set the `expirationDate prop with a datetime string (e.g. `2020-01-31T12:00:00-07:00`)

website/pages/home/index.jsx

@@ -22,7 +22,8 @@ export default function HomePage() {
           },
           {
             text: 'Try Cloud',
-            url: 'https://cloud.hashicorp.com/',
+            url:
+              'https://cloud.hashicorp.com/?utm_source=consul_io&utm_content=hero',
           },
           {
             text: 'Download CLI',
@@ -227,7 +228,8 @@ export default function HomePage() {
         links={[
           {
             text: 'Learn More',
-            url: 'https://cloud.hashicorp.com/',
+            url:
+              'https://cloud.hashicorp.com/?utm_source=consul_io&utm_content=hcp_consul_detail',
           },
           {
             text: 'Looking for Consul Service on Azure?',