diff --git a/README.md b/README.md
index 6ca98143c..6b3f6cf01 100644
--- a/README.md
+++ b/README.md
@@ -1,4 +1,11 @@
-# Prometheus
+<h1 align="center" style="border-bottom: none">
+    <a href="//prometheus.io" target="_blank"><img alt="Prometheus" src="/documentation/images/prometheus-logo.svg"></a><br>Prometheus
+</h1>
+
+<p align="center">Visit <a href="//prometheus.io" target="_blank">prometheus.io</a> for the full documentation,
+examples and guides.</p>
+
+<div align="center">
 
 [![CircleCI](https://circleci.com/gh/prometheus/prometheus/tree/main.svg?style=shield)][circleci]
 [![Docker Repository on Quay](https://quay.io/repository/prometheus/prometheus/status)][quay]
@@ -8,8 +15,7 @@
 [![Gitpod ready-to-code](https://img.shields.io/badge/Gitpod-ready--to--code-blue?logo=gitpod)](https://gitpod.io/#https://github.com/prometheus/prometheus)
 [![Fuzzing Status](https://oss-fuzz-build-logs.storage.googleapis.com/badges/prometheus.svg)](https://bugs.chromium.org/p/oss-fuzz/issues/list?sort=-opened&can=1&q=proj:prometheus)
 
-Visit [prometheus.io](https://prometheus.io) for the full documentation,
-examples and guides.
+</div>
 
 Prometheus, a [Cloud Native Computing Foundation](https://cncf.io/) project, is a systems and service monitoring system. It collects metrics
 from configured targets at given intervals, evaluates rule expressions,
diff --git a/documentation/images/prometheus-logo.svg b/documentation/images/prometheus-logo.svg
new file mode 100644
index 000000000..026f9e5bc
--- /dev/null
+++ b/documentation/images/prometheus-logo.svg
@@ -0,0 +1,50 @@
+<?xml version="1.0" encoding="UTF-8" standalone="no"?>
+<!-- Generator: Adobe Illustrator 16.0.0, SVG Export Plug-In . SVG Version: 6.00 Build 0)  -->
+
+<svg
+   xmlns:dc="http://purl.org/dc/elements/1.1/"
+   xmlns:cc="http://creativecommons.org/ns#"
+   xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"
+   xmlns:svg="http://www.w3.org/2000/svg"
+   xmlns="http://www.w3.org/2000/svg"
+   xmlns:sodipodi="http://sodipodi.sourceforge.net/DTD/sodipodi-0.dtd"
+   xmlns:inkscape="http://www.inkscape.org/namespaces/inkscape"
+   version="1.1"
+   id="Layer_1"
+   x="0px"
+   y="0px"
+   width="115.333px"
+   height="114px"
+   viewBox="0 0 115.333 114"
+   enable-background="new 0 0 115.333 114"
+   xml:space="preserve"
+   sodipodi:docname="prometheus_logo_orange.svg"
+   inkscape:version="0.92.1 r15371"><metadata
+     id="metadata4495"><rdf:RDF><cc:Work
+         rdf:about=""><dc:format>image/svg+xml</dc:format><dc:type
+           rdf:resource="http://purl.org/dc/dcmitype/StillImage" /><dc:title></dc:title></cc:Work></rdf:RDF></metadata><defs
+     id="defs4493" /><sodipodi:namedview
+     pagecolor="#ffffff"
+     bordercolor="#666666"
+     borderopacity="1"
+     objecttolerance="10"
+     gridtolerance="10"
+     guidetolerance="10"
+     inkscape:pageopacity="0"
+     inkscape:pageshadow="2"
+     inkscape:window-width="1484"
+     inkscape:window-height="886"
+     id="namedview4491"
+     showgrid="false"
+     inkscape:zoom="5.2784901"
+     inkscape:cx="60.603667"
+     inkscape:cy="60.329656"
+     inkscape:window-x="54"
+     inkscape:window-y="7"
+     inkscape:window-maximized="0"
+     inkscape:current-layer="Layer_1" /><g
+     id="Layer_2" /><path
+     style="fill:#e6522c;fill-opacity:1"
+     inkscape:connector-curvature="0"
+     id="path4486"
+     d="M 56.667,0.667 C 25.372,0.667 0,26.036 0,57.332 c 0,31.295 25.372,56.666 56.667,56.666 31.295,0 56.666,-25.371 56.666,-56.666 0,-31.296 -25.372,-56.665 -56.666,-56.665 z m 0,106.055 c -8.904,0 -16.123,-5.948 -16.123,-13.283 H 72.79 c 0,7.334 -7.219,13.283 -16.123,13.283 z M 83.297,89.04 H 30.034 V 79.382 H 83.298 V 89.04 Z M 83.106,74.411 H 30.186 C 30.01,74.208 29.83,74.008 29.66,73.802 24.208,67.182 22.924,63.726 21.677,60.204 c -0.021,-0.116 6.611,1.355 11.314,2.413 0,0 2.42,0.56 5.958,1.205 -3.397,-3.982 -5.414,-9.044 -5.414,-14.218 0,-11.359 8.712,-21.285 5.569,-29.308 3.059,0.249 6.331,6.456 6.552,16.161 3.252,-4.494 4.613,-12.701 4.613,-17.733 0,-5.21 3.433,-11.262 6.867,-11.469 -3.061,5.045 0.793,9.37 4.219,20.099 1.285,4.03 1.121,10.812 2.113,15.113 C 63.797,33.534 65.333,20.5 71,16 c -2.5,5.667 0.37,12.758 2.333,16.167 3.167,5.5 5.087,9.667 5.087,17.548 0,5.284 -1.951,10.259 -5.242,14.148 3.742,-0.702 6.326,-1.335 6.326,-1.335 l 12.152,-2.371 c 10e-4,-10e-4 -1.765,7.261 -8.55,14.254 z" /></svg>