diff --git a/.eslintrc.yml b/.eslintrc.yml
index 5612e359c..7d167bda5 100644
--- a/.eslintrc.yml
+++ b/.eslintrc.yml
@@ -83,6 +83,7 @@ overrides:
             'newlines-between': 'always',
           },
         ]
+      no-plusplus: off
       func-style: [error, 'declaration']
       import/prefer-default-export: off
       no-use-before-define: ['error', { functions: false }]
diff --git a/app/global.d.ts b/app/global.d.ts
index a19a91e56..471a29ca6 100644
--- a/app/global.d.ts
+++ b/app/global.d.ts
@@ -30,11 +30,53 @@ declare module 'axios-progress-bar' {
   ): void;
 }
 
+interface HubSpotCreateFormOptions {
+  /** User's portal ID */
+  portalId: string;
+  /** Unique ID of the form you wish to build */
+  formId: string;
+
+  region: string;
+  /**
+   * jQuery style selector specifying an existing element on the page into which the form will be placed once built.
+   *
+   * NOTE: If you're including multiple forms on the page, it is strongly recommended that you include a separate, specific target for each form.
+   */
+  target: string;
+  /**
+   * Callback that executes after form is validated, just before the data is actually sent.
+   * This is for any logic that needs to execute during the submit.
+   * Any changes will not be validated.
+   * Takes the jQuery form object as the argument: onFormSubmit($form).
+   *
+   * Note: Performing a browser redirect in this callback is not recommended and could prevent the form submission
+   */
+  onFormSubmit?: (form: JQuery<HTMLFormElement>) => void;
+  /**
+   * Callback when the data is actually sent.
+   * This allows you to perform an action when the submission is fully complete,
+   * such as displaying a confirmation or thank you message.
+   */
+  onFormSubmitted?: (form: JQuery<HTMLFormElement>) => void;
+  /**
+   * Callback that executes after form is built, placed in the DOM, and validation has been initialized.
+   * This is perfect for any logic that needs to execute when the form is on the page.
+   *
+   * Takes the jQuery form object as the argument: onFormReady($form)
+   */
+  onFormReady?: (form: JQuery<HTMLFormElement>) => void;
+}
+
 interface Window {
   /**
    * will be true if portainer is run as a Docker Desktop Extension
    */
   ddExtension?: boolean;
+  hbspt?: {
+    forms: {
+      create: (options: HubSpotCreateFormOptions) => void;
+    };
+  };
 }
 
 declare module 'process' {
diff --git a/app/react/components/Alert/Alert.stories.tsx b/app/react/components/Alert/Alert.stories.tsx
new file mode 100644
index 000000000..8d1472bd5
--- /dev/null
+++ b/app/react/components/Alert/Alert.stories.tsx
@@ -0,0 +1,43 @@
+import { Meta, Story } from '@storybook/react';
+
+import { Alert } from './Alert';
+
+export default {
+  component: Alert,
+  title: 'Components/Alert',
+} as Meta;
+
+interface Args {
+  color: 'success' | 'error' | 'info';
+  title: string;
+  text: string;
+}
+
+function Template({ text, color, title }: Args) {
+  return (
+    <Alert color={color} title={title}>
+      {text}
+    </Alert>
+  );
+}
+
+export const Success: Story<Args> = Template.bind({});
+Success.args = {
+  color: 'success',
+  title: 'Success',
+  text: 'This is a success alert. Very long text, Very long text,Very long text ,Very long text ,Very long text, Very long text',
+};
+
+export const Error: Story<Args> = Template.bind({});
+Error.args = {
+  color: 'error',
+  title: 'Error',
+  text: 'This is an error alert',
+};
+
+export const Info: Story<Args> = Template.bind({});
+Info.args = {
+  color: 'info',
+  title: 'Info',
+  text: 'This is an info alert',
+};
diff --git a/app/react/components/Alert/Alert.tsx b/app/react/components/Alert/Alert.tsx
new file mode 100644
index 000000000..e8993d973
--- /dev/null
+++ b/app/react/components/Alert/Alert.tsx
@@ -0,0 +1,83 @@
+import clsx from 'clsx';
+import { AlertCircle, CheckCircle, XCircle } from 'lucide-react';
+import { PropsWithChildren, ReactNode } from 'react';
+
+import { Icon } from '@@/Icon';
+
+type AlertType = 'success' | 'error' | 'info';
+
+const alertSettings: Record<
+  AlertType,
+  { container: string; header: string; body: string; icon: ReactNode }
+> = {
+  success: {
+    container:
+      'border-green-4 bg-green-2 th-dark:bg-green-3 th-dark:border-green-5',
+    header: 'text-green-8',
+    body: 'text-green-7',
+    icon: CheckCircle,
+  },
+  error: {
+    container:
+      'border-error-4 bg-error-2 th-dark:bg-error-3 th-dark:border-error-5',
+    header: 'text-error-8',
+    body: 'text-error-7',
+    icon: XCircle,
+  },
+  info: {
+    container:
+      'border-blue-4 bg-blue-2 th-dark:bg-blue-3 th-dark:border-blue-5',
+    header: 'text-blue-8',
+    body: 'text-blue-7',
+    icon: AlertCircle,
+  },
+};
+
+export function Alert({
+  color,
+  title,
+  children,
+}: PropsWithChildren<{ color: AlertType; title: string }>) {
+  const { container, header, body, icon } = alertSettings[color];
+
+  return (
+    <AlertContainer className={container}>
+      <AlertHeader className={header}>
+        <Icon icon={icon} />
+        {title}
+      </AlertHeader>
+      <AlertBody className={body}>{children}</AlertBody>
+    </AlertContainer>
+  );
+}
+
+function AlertContainer({
+  className,
+  children,
+}: PropsWithChildren<{ className?: string }>) {
+  return (
+    <div className={clsx('border-2 border-solid rounded-md', 'p-3', className)}>
+      {children}
+    </div>
+  );
+}
+
+function AlertHeader({
+  className,
+  children,
+}: PropsWithChildren<{ className?: string }>) {
+  return (
+    <h4
+      className={clsx('text-base', 'flex gap-2 items-center !m-0', className)}
+    >
+      {children}
+    </h4>
+  );
+}
+
+function AlertBody({
+  className,
+  children,
+}: PropsWithChildren<{ className?: string }>) {
+  return <div className={clsx('ml-6 mt-2 text-sm', className)}>{children}</div>;
+}
diff --git a/app/react/components/Alert/index.ts b/app/react/components/Alert/index.ts
new file mode 100644
index 000000000..5adeb5a0c
--- /dev/null
+++ b/app/react/components/Alert/index.ts
@@ -0,0 +1 @@
+export { Alert } from './Alert';
diff --git a/app/react/components/HubspotForm.tsx b/app/react/components/HubspotForm.tsx
new file mode 100644
index 000000000..3c1225df7
--- /dev/null
+++ b/app/react/components/HubspotForm.tsx
@@ -0,0 +1,112 @@
+import { ReactNode, useRef } from 'react';
+import { useQuery } from 'react-query';
+
+let globalId = 0;
+
+interface Props {
+  portalId: HubSpotCreateFormOptions['portalId'];
+  formId: HubSpotCreateFormOptions['formId'];
+  region: HubSpotCreateFormOptions['region'];
+
+  onSubmitted: () => void;
+
+  loading?: ReactNode;
+}
+
+export function HubspotForm({
+  loading,
+  portalId,
+  region,
+  formId,
+  onSubmitted,
+}: Props) {
+  const elRef = useRef<HTMLDivElement>(null);
+  const id = useRef(`reactHubspotForm${globalId++}`);
+  const { isLoading } = useHubspotForm({
+    elId: id.current,
+    formId,
+    portalId,
+    region,
+    onSubmitted,
+  });
+
+  return (
+    <>
+      <div
+        ref={elRef}
+        id={id.current}
+        style={{ display: isLoading ? 'none' : 'block' }}
+      />
+      {isLoading && loading}
+    </>
+  );
+}
+
+function useHubspotForm({
+  elId,
+  formId,
+  portalId,
+  region,
+  onSubmitted,
+}: {
+  elId: string;
+  portalId: HubSpotCreateFormOptions['portalId'];
+  formId: HubSpotCreateFormOptions['formId'];
+  region: HubSpotCreateFormOptions['region'];
+
+  onSubmitted: () => void;
+}) {
+  return useQuery(
+    ['hubspot', { elId, formId, portalId, region }],
+    async () => {
+      await loadHubspot();
+      await createForm(`#${elId}`, {
+        formId,
+        portalId,
+        region,
+        onFormSubmit: onSubmitted,
+      });
+    },
+    {
+      refetchOnWindowFocus: false,
+    }
+  );
+}
+
+async function loadHubspot() {
+  return new Promise<void>((resolve) => {
+    if (window.hbspt) {
+      resolve();
+      return;
+    }
+
+    const script = document.createElement(`script`);
+
+    script.defer = true;
+    script.onload = () => {
+      resolve();
+    };
+    script.src = `//js.hsforms.net/forms/v2.js`;
+    document.head.appendChild(script);
+  });
+}
+
+async function createForm(
+  target: string,
+  options: Omit<HubSpotCreateFormOptions, 'target'>
+) {
+  return new Promise<void>((resolve) => {
+    if (!window.hbspt) {
+      throw new Error('hbspt object is missing');
+    }
+
+    window.hbspt.forms.create({
+      ...options,
+      target,
+      onFormReady(...rest) {
+        options.onFormReady?.(...rest);
+        resolve();
+      },
+    });
+  });
+}
diff --git a/app/react/components/modals/Modal/CloseButton.tsx b/app/react/components/modals/Modal/CloseButton.tsx
index 22ccbddfd..7b47cc2f2 100644
--- a/app/react/components/modals/Modal/CloseButton.tsx
+++ b/app/react/components/modals/Modal/CloseButton.tsx
@@ -12,7 +12,11 @@ export function CloseButton({
   return (
     <button
       type="button"
-      className={clsx(styles.close, className, 'absolute top-4 right-5')}
+      className={clsx(
+        styles.close,
+        className,
+        'absolute top-4 right-5 close-button'
+      )}
       onClick={() => onClose()}
     >
       ×
diff --git a/app/react/components/modals/Modal/Modal.module.css b/app/react/components/modals/Modal/Modal.module.css
index fc8a4dcc8..7a1f27628 100644
--- a/app/react/components/modals/Modal/Modal.module.css
+++ b/app/react/components/modals/Modal/Modal.module.css
@@ -3,7 +3,6 @@
 }
 
 .modal-dialog {
-  width: 450px;
   display: inline-block;
   text-align: left;
   vertical-align: middle;
diff --git a/app/react/components/modals/Modal/Modal.tsx b/app/react/components/modals/Modal/Modal.tsx
index ec4f6d5ca..18e6f2568 100644
--- a/app/react/components/modals/Modal/Modal.tsx
+++ b/app/react/components/modals/Modal/Modal.tsx
@@ -21,6 +21,8 @@ interface Props {
   onDismiss?(): void;
   'aria-label'?: string;
   'aria-labelledby'?: string;
+  size?: 'md' | 'lg';
+  className?: string;
 }
 
 export function Modal({
@@ -28,6 +30,8 @@ export function Modal({
   onDismiss,
   'aria-label': ariaLabel,
   'aria-labelledby': ariaLabelledBy,
+  size = 'md',
+  className,
 }: PropsWithChildren<Props>) {
   return (
     <Context.Provider value>
@@ -43,9 +47,12 @@ export function Modal({
         <DialogContent
           aria-label={ariaLabel}
           aria-labelledby={ariaLabelledBy}
-          className={clsx(styles.modalDialog, 'p-0 bg-transparent')}
+          className={clsx(styles.modalDialog, 'p-0 bg-transparent', {
+            'w-[450px]': size === 'md',
+            'w-[700px]': size === 'lg',
+          })}
         >
-          <div className={clsx(styles.modalContent, 'relative')}>
+          <div className={clsx(styles.modalContent, 'relative', className)}>
             {children}
             {onDismiss && <CloseButton onClose={onDismiss} />}
           </div>
diff --git a/app/react/sidebar/UpgradeBEBanner/GetLicenseDialog.tsx b/app/react/sidebar/UpgradeBEBanner/GetLicenseDialog.tsx
new file mode 100644
index 000000000..f88da9f19
--- /dev/null
+++ b/app/react/sidebar/UpgradeBEBanner/GetLicenseDialog.tsx
@@ -0,0 +1,35 @@
+import { HubspotForm } from '@@/HubspotForm';
+import { Modal } from '@@/modals/Modal';
+
+export function GetLicenseDialog({
+  onDismiss,
+  goToUploadLicense,
+}: {
+  onDismiss: () => void;
+  goToUploadLicense: (isSubmitted: boolean) => void;
+}) {
+  // form is loaded from hubspot, so it won't have the same styling as the rest of the app
+  // since it won't support darkmode, we enforce a white background and black text for the components we use
+  // (Modal, CloseButton, loading text)
+
+  return (
+    <Modal
+      onDismiss={onDismiss}
+      aria-label="Upgrade Portainer to Business Edition"
+      size="lg"
+      className="!bg-white [&>.close-button]:!text-black"
+    >
+      <Modal.Body>
+        <div className="max-h-[80vh] overflow-auto">
+          <HubspotForm
+            region="na1"
+            portalId="4731999"
+            formId="1ef8ea88-3e03-46c5-8aef-c1d9f48fd06b"
+            onSubmitted={() => goToUploadLicense(true)}
+            loading={<div className="text-black">Loading...</div>}
+          />
+        </div>
+      </Modal.Body>
+    </Modal>
+  );
+}
diff --git a/app/react/sidebar/UpgradeBEBanner/UpgradeDialog.tsx b/app/react/sidebar/UpgradeBEBanner/UpgradeDialog.tsx
index 2012882c4..daede9b89 100644
--- a/app/react/sidebar/UpgradeBEBanner/UpgradeDialog.tsx
+++ b/app/react/sidebar/UpgradeBEBanner/UpgradeDialog.tsx
@@ -5,13 +5,14 @@ import { useUser } from '@/react/hooks/useUser';
 import { UploadLicenseDialog } from './UploadLicenseDialog';
 import { LoadingDialog } from './LoadingDialog';
 import { NonAdminUpgradeDialog } from './NonAdminUpgradeDialog';
+import { GetLicenseDialog } from './GetLicenseDialog';
 
 type Step = 'uploadLicense' | 'loading' | 'getLicense';
 
 export function UpgradeDialog({ onDismiss }: { onDismiss: () => void }) {
   const { isAdmin } = useUser();
   const [currentStep, setCurrentStep] = useState<Step>('uploadLicense');
-
+  const [isGetLicenseSubmitted, setIsGetLicenseSubmitted] = useState(false);
   const component = getDialog();
 
   return component;
@@ -23,13 +24,22 @@ export function UpgradeDialog({ onDismiss }: { onDismiss: () => void }) {
 
     switch (currentStep) {
       case 'getLicense':
-        throw new Error('Not implemented');
-      // return <GetLicense setCurrentStep={setCurrentStep} />;
+        return (
+          <GetLicenseDialog
+            goToUploadLicense={(isSubmitted) => {
+              setCurrentStep('uploadLicense');
+              setIsGetLicenseSubmitted(isSubmitted);
+            }}
+            onDismiss={onDismiss}
+          />
+        );
       case 'uploadLicense':
         return (
           <UploadLicenseDialog
             goToLoading={() => setCurrentStep('loading')}
             onDismiss={onDismiss}
+            goToGetLicense={() => setCurrentStep('getLicense')}
+            isGetLicenseSubmitted={isGetLicenseSubmitted}
           />
         );
       case 'loading':
diff --git a/app/react/sidebar/UpgradeBEBanner/UploadLicenseDialog.tsx b/app/react/sidebar/UpgradeBEBanner/UploadLicenseDialog.tsx
index 3135a14e8..c7fb409b0 100644
--- a/app/react/sidebar/UpgradeBEBanner/UploadLicenseDialog.tsx
+++ b/app/react/sidebar/UpgradeBEBanner/UploadLicenseDialog.tsx
@@ -1,6 +1,5 @@
 import { Field, Form, Formik } from 'formik';
 import { object, SchemaOf, string } from 'yup';
-import { ExternalLink } from 'lucide-react';
 
 import { useUpgradeEditionMutation } from '@/react/portainer/system/useUpgradeEditionMutation';
 import { notifySuccess } from '@/portainer/services/notifications';
@@ -9,6 +8,7 @@ import { Button, LoadingButton } from '@@/buttons';
 import { FormControl } from '@@/form-components/FormControl';
 import { Input } from '@@/form-components/Input';
 import { Modal } from '@@/modals/Modal';
+import { Alert } from '@@/Alert';
 
 interface FormValues {
   license: string;
@@ -21,9 +21,13 @@ const initialValues: FormValues = {
 export function UploadLicenseDialog({
   onDismiss,
   goToLoading,
+  goToGetLicense,
+  isGetLicenseSubmitted,
 }: {
   onDismiss: () => void;
   goToLoading: () => void;
+  goToGetLicense: () => void;
+  isGetLicenseSubmitted: boolean;
 }) {
   const upgradeMutation = useUpgradeEditionMutation();
 
@@ -44,9 +48,19 @@ export function UploadLicenseDialog({
         {({ errors }) => (
           <Form noValidate>
             <Modal.Body>
-              <p className="font-semibold text-gray-7">
-                Please enter your Portainer License below
-              </p>
+              {!isGetLicenseSubmitted ? (
+                <p className="font-semibold text-gray-7">
+                  Please enter your Portainer License below
+                </p>
+              ) : (
+                <div className="mb-4">
+                  <Alert color="success" title="License successfully sent">
+                    Please check your email and copy your license into the field
+                    below to upgrade Portainer.
+                  </Alert>
+                </div>
+              )}
+
               <FormControl
                 label="License"
                 errors={errors.license}
@@ -58,21 +72,14 @@ export function UploadLicenseDialog({
             </Modal.Body>
             <Modal.Footer>
               <div className="flex gap-2 [&>*]:w-1/2 w-full">
-                <a
-                  href="https://www.portainer.io/pricing"
-                  target="_blank"
-                  rel="noreferrer"
-                  className="no-link"
+                <Button
+                  color="default"
+                  size="medium"
+                  className="w-full"
+                  onClick={goToGetLicense}
                 >
-                  <Button
-                    color="default"
-                    size="medium"
-                    className="w-full"
-                    icon={ExternalLink}
-                  >
-                    Get a license
-                  </Button>
-                </a>
+                  Get a license
+                </Button>
                 <LoadingButton
                   color="primary"
                   size="medium"