diff --git a/hack/lib/version.sh b/hack/lib/version.sh
index 23111d51d3..1e819b6e51 100644
--- a/hack/lib/version.sh
+++ b/hack/lib/version.sh
@@ -133,8 +133,8 @@ kube::version::ldflag() {
   local val=${2}
 
   # If you update these, also update the list pkg/version/def.bzl.
-  echo "-X ${KUBE_GO_PACKAGE}/pkg/version.${key}=${val}"
-  echo "-X ${KUBE_GO_PACKAGE}/vendor/k8s.io/client-go/pkg/version.${key}=${val}"
+  echo "-X '${KUBE_GO_PACKAGE}/pkg/version.${key}=${val}'"
+  echo "-X '${KUBE_GO_PACKAGE}/vendor/k8s.io/client-go/pkg/version.${key}=${val}'"
 }
 
 # Prints the value that needs to be passed to the -ldflags parameter of go build