diff --git a/cluster/images/conformance/Makefile b/cluster/images/conformance/Makefile
index d6177aaac3..0a7673adca 100644
--- a/cluster/images/conformance/Makefile
+++ b/cluster/images/conformance/Makefile
@@ -15,14 +15,18 @@
 # Build the conformance image.
 #
 # Usage:
-#   [ARCH=amd64] [REGISTRY="staging-k8s.gcr.io"] make (build|push) VERSION={some_released_version_of_kubernetes}
+#   [ARCH=amd64] [REGISTRY="k8s.gcr.io"] make (build|push) VERSION={some_released_version_of_kubernetes}
 
-REGISTRY?=staging-k8s.gcr.io
+REGISTRY?=k8s.gcr.io
 ARCH?=amd64
 OUT_DIR?=_output
-GINKGO_BIN?=$(shell pwd)/../../../$(OUT_DIR)/dockerized/bin/linux/$(ARCH)/ginkgo
-KUBECTL_BIN?=$(shell pwd)/../../../$(OUT_DIR)/dockerized/bin/linux/$(ARCH)/kubectl
-E2E_TEST_BIN?=$(shell pwd)/../../../$(OUT_DIR)/dockerized/bin/linux/$(ARCH)/e2e.test
+
+OUTPUT_PATH=$(shell pwd)/../../../$(OUT_DIR)
+BINARY_PATH=$(shell test -d $(OUTPUT_PATH)/local && echo $(OUTPUT_PATH)/local || echo $(OUTPUT_PATH)/dockerized)
+
+GINKGO_BIN?=$(BINARY_PATH)/bin/linux/$(ARCH)/ginkgo
+KUBECTL_BIN?=$(BINARY_PATH)/bin/linux/$(ARCH)/kubectl
+E2E_TEST_BIN?=$(BINARY_PATH)/bin/linux/$(ARCH)/e2e.test
 CLUSTER_DIR?=$(shell pwd)/../../../cluster/
 
 BASEIMAGE=k8s.gcr.io/debian-hyperkube-base-$(ARCH):0.12.1
diff --git a/cluster/images/conformance/README.md b/cluster/images/conformance/README.md
index 3f8d5954bc..b5df5e8c1d 100644
--- a/cluster/images/conformance/README.md
+++ b/cluster/images/conformance/README.md
@@ -6,63 +6,36 @@
 #### How to release by hand
 
 ```console
-# First, build the binaries
-$ build/run.sh make cross
+# First, build the binaries by running make from the root directory
+$ make WHAT="test/e2e/e2e.test vendor/github.com/onsi/ginkgo/ginkgo cmd/kubectl"
 
 # Build for linux/amd64 (default)
-# export REGISTRY=$HOST/$ORG to switch from staging-k8s.gcr.io
+# export REGISTRY=$HOST/$ORG to switch from k8s.gcr.io
 
 $ make push VERSION={target_version} ARCH=amd64
-# ---> staging-k8s.gcr.io/conformance-amd64:VERSION
-# ---> staging-k8s.gcr.io/conformance:VERSION (image with backwards-compatible naming)
+# ---> k8s.gcr.io/conformance-amd64:VERSION
+# ---> k8s.gcr.io/conformance:VERSION (image with backwards-compatible naming)
 
 $ make push VERSION={target_version} ARCH=arm
-# ---> staging-k8s.gcr.io/conformance-arm:VERSION
+# ---> k8s.gcr.io/conformance-arm:VERSION
 
 $ make push VERSION={target_version} ARCH=arm64
-# ---> staging-k8s.gcr.io/conformance-arm64:VERSION
+# ---> k8s.gcr.io/conformance-arm64:VERSION
 
 $ make push VERSION={target_version} ARCH=ppc64le
-# ---> staging-k8s.gcr.io/conformance-ppc64le:VERSION
+# ---> k8s.gcr.io/conformance-ppc64le:VERSION
 
 $ make push VERSION={target_version} ARCH=s390x
-# ---> staging-k8s.gcr.io/conformance-s390x:VERSION
+# ---> k8s.gcr.io/conformance-s390x:VERSION
 ```
 
 If you don't want to push the images, run `make` or `make build` instead
 
 
-#### How to setup RBAC needed
+#### How to run tests
 
 ```
-kubectl create clusterrolebinding add-on-cluster-admin --clusterrole=cluster-admin --serviceaccount=default:default
+kubectl create -f conformance-e2e.yaml
 ```
 
-#### How to run a single test
-
-```
-apiVersion: v1
-kind: Pod
-metadata:
-  name: e2e-producer-consumer-test
-spec:
-  containers:
-  - name: conformance-container
-    image: gcr.io/heptio-images/kube-conformance:latest
-    image: staging-k8s.gcr.io/conformance-amd64:v1.12.1
-    imagePullPolicy: IfNotPresent
-    env:
-    - name: E2E_FOCUS
-      value: "Pods should be submitted and removed"
-    volumeMounts:
-    - name: output-volume
-      mountPath: /tmp/results
-  volumes:
-  - name: output-volume
-    hostPath:
-      path: /tmp/results
-  restartPolicy: Never
-```
-
-
 [![Analytics](https://kubernetes-site.appspot.com/UA-36037335-10/GitHub/cluster/images/conformance/README.md?pixel)]()
diff --git a/cluster/images/conformance/conformance-e2e.sh b/cluster/images/conformance/conformance-e2e.sh
new file mode 100755
index 0000000000..45d86a258e
--- /dev/null
+++ b/cluster/images/conformance/conformance-e2e.sh
@@ -0,0 +1,32 @@
+#!/usr/bin/env bash
+# Copyright 2018 The Kubernetes Authors.
+#
+# Licensed under the Apache License, Version 2.0 (the "License");
+# you may not use this file except in compliance with the License.
+# You may obtain a copy of the License at
+#
+#     http://www.apache.org/licenses/LICENSE-2.0
+#
+# Unless required by applicable law or agreed to in writing, software
+# distributed under the License is distributed on an "AS IS" BASIS,
+# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+# See the License for the specific language governing permissions and
+# limitations under the License.
+
+set -o errexit
+set -o nounset
+set -o pipefail
+
+kubectl create -f conformance-e2e.yaml
+while true; do
+  STATUS=$(kubectl -n conformance get pods e2e-conformance-test -o jsonpath="{.status.phase}")
+  timestamp=$(date +"[%H:%M:%S]")
+  echo "$timestamp Pod status is: ${STATUS}"
+  if [[ "$STATUS" == "Succeeded" ]]; then
+    echo "$timestamp Done."
+    break
+  else
+    sleep 5
+  fi
+done
+echo "Please use 'kubectl logs -n conformance e2e-conformance-test' to view the results"
diff --git a/cluster/images/conformance/conformance-e2e.yaml b/cluster/images/conformance/conformance-e2e.yaml
new file mode 100644
index 0000000000..b12c485848
--- /dev/null
+++ b/cluster/images/conformance/conformance-e2e.yaml
@@ -0,0 +1,71 @@
+---
+apiVersion: v1
+kind: Namespace
+metadata:
+  name: conformance
+---
+apiVersion: v1
+kind: ServiceAccount
+metadata:
+  labels:
+    component: conformance
+  name: conformance-serviceaccount
+  namespace: conformance
+---
+apiVersion: rbac.authorization.k8s.io/v1
+kind: ClusterRoleBinding
+metadata:
+  labels:
+    component: conformance
+  name: conformance-serviceaccount-role
+roleRef:
+  apiGroup: rbac.authorization.k8s.io
+  kind: ClusterRole
+  name: conformance-serviceaccount
+subjects:
+- kind: ServiceAccount
+  name: conformance-serviceaccount
+  namespace: conformance
+---
+apiVersion: rbac.authorization.k8s.io/v1
+kind: ClusterRole
+metadata:
+  labels:
+    component: conformance
+  name: conformance-serviceaccount
+rules:
+- apiGroups:
+  - '*'
+  resources:
+  - '*'
+  verbs:
+  - '*'
+- nonResourceURLs:
+  - '/metrics'
+  - '/logs'
+  - '/logs/*'
+  verbs:
+  - 'get'
+---
+apiVersion: v1
+kind: Pod
+metadata:
+  name: e2e-conformance-test
+  namespace: conformance
+spec:
+  containers:
+  - name: conformance-container
+    image: k8s.gcr.io/conformance-amd64:v1.14
+    imagePullPolicy: IfNotPresent
+    env:
+    - name: E2E_FOCUS
+      value: "Pods should be submitted and removed"
+    volumeMounts:
+    - name: output-volume
+      mountPath: /tmp/results
+  volumes:
+  - name: output-volume
+    hostPath:
+      path: /tmp/results
+  restartPolicy: Never
+  serviceAccountName: conformance-serviceaccount