diff --git a/logo/logo.svg b/logo/logo.svg
index 0fbe691d75..bedd3b88e4 100644
--- a/logo/logo.svg
+++ b/logo/logo.svg
@@ -9,11 +9,11 @@
    xmlns="http://www.w3.org/2000/svg"
    xmlns:sodipodi="http://sodipodi.sourceforge.net/DTD/sodipodi-0.dtd"
    xmlns:inkscape="http://www.inkscape.org/namespaces/inkscape"
-   width="744.09448819"
-   height="1052.3622047"
+   width="722.8457"
+   height="701.96637"
    id="svg2"
    version="1.1"
-   inkscape:version="0.48.3.1 r9886"
+   inkscape:version="0.48.4 r9939"
    sodipodi:docname="logo.svg"
    inkscape:export-filename="/home/thockin/src/kubernetes/new.png"
    inkscape:export-xdpi="460.95001"
@@ -28,17 +28,21 @@
      inkscape:pageopacity="0.0"
      inkscape:pageshadow="2"
      inkscape:zoom="16.190509"
-     inkscape:cx="283.8946"
-     inkscape:cy="333.18837"
+     inkscape:cx="277.56851"
+     inkscape:cy="157.54494"
      inkscape:document-units="px"
      inkscape:current-layer="g3052"
      showgrid="false"
      inkscape:window-width="1519"
-     inkscape:window-height="848"
+     inkscape:window-height="822"
      inkscape:window-x="51"
-     inkscape:window-y="24"
+     inkscape:window-y="25"
      inkscape:window-maximized="0"
-     inkscape:snap-global="false" />
+     inkscape:snap-global="false"
+     fit-margin-top="10"
+     fit-margin-left="10"
+     fit-margin-right="10"
+     fit-margin-bottom="10" />
   <metadata
      id="metadata7">
     <rdf:RDF>
@@ -47,18 +51,19 @@
         <dc:format>image/svg+xml</dc:format>
         <dc:type
            rdf:resource="http://purl.org/dc/dcmitype/StillImage" />
-        <dc:title></dc:title>
+        <dc:title />
       </cc:Work>
     </rdf:RDF>
   </metadata>
   <g
      inkscape:label="Layer 1"
      inkscape:groupmode="layer"
-     id="layer1">
+     id="layer1"
+     transform="translate(-6.3260942,-174.7524)">
     <g
        id="g3052">
       <path
-         style="fill:#326ce5;fill-opacity:1;stroke:#ffffff;stroke-opacity:1;stroke-width:0;stroke-miterlimit:4;stroke-dasharray:none"
+         style="fill:#326ce5;fill-opacity:1;stroke:#ffffff;stroke-width:0;stroke-miterlimit:4;stroke-opacity:1;stroke-dasharray:none"
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diff --git a/logo/logo_with_border.svg b/logo/logo_with_border.svg
index d82db91b46..97b99b9ae4 100644
--- a/logo/logo_with_border.svg
+++ b/logo/logo_with_border.svg
@@ -9,8 +9,8 @@
    xmlns="http://www.w3.org/2000/svg"
    xmlns:sodipodi="http://sodipodi.sourceforge.net/DTD/sodipodi-0.dtd"
    xmlns:inkscape="http://www.inkscape.org/namespaces/inkscape"
-   width="744.09448819"
-   height="1052.3622047"
+   width="761.57269"
+   height="740.32532"
    id="svg2"
    version="1.1"
    inkscape:version="0.48.4 r9939"
@@ -28,17 +28,21 @@
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      inkscape:pageshadow="2"
      inkscape:zoom="0.75130096"
-     inkscape:cx="93.827178"
-     inkscape:cy="492.66426"
+     inkscape:cx="102.63836"
+     inkscape:cy="329.0861"
      inkscape:document-units="px"
      inkscape:current-layer="layer1"
      showgrid="false"
      inkscape:window-width="1519"
-     inkscape:window-height="848"
+     inkscape:window-height="822"
      inkscape:window-x="73"
-     inkscape:window-y="84"
+     inkscape:window-y="25"
      inkscape:window-maximized="0"
-     inkscape:snap-global="false" />
+     inkscape:snap-global="false"
+     fit-margin-top="10"
+     fit-margin-left="10"
+     fit-margin-right="10"
+     fit-margin-bottom="10" />
   <metadata
      id="metadata7">
     <rdf:RDF>
@@ -54,7 +58,8 @@
   <g
      inkscape:label="Layer 1"
      inkscape:groupmode="layer"
-     id="layer1">
+     id="layer1"
+     transform="translate(8.8111836,-148.45869)">
     <path
        sodipodi:type="star"
        style="fill:#ffffff;fill-opacity:1;stroke:#ffffff;stroke-width:69;stroke-linejoin:round;stroke-miterlimit:4;stroke-opacity:1;stroke-dasharray:none"
diff --git a/logo/name_blue.pdf b/logo/name_blue.pdf
new file mode 100644
index 0000000000..db5f84b258
Binary files /dev/null and b/logo/name_blue.pdf differ
diff --git a/logo/name_blue.png b/logo/name_blue.png
new file mode 100644
index 0000000000..272ddb29d2
Binary files /dev/null and b/logo/name_blue.png differ
diff --git a/logo/name_blue.svg b/logo/name_blue.svg
new file mode 100644
index 0000000000..874ec2654e
--- /dev/null
+++ b/logo/name_blue.svg
@@ -0,0 +1,79 @@
+<?xml version="1.0" encoding="UTF-8" standalone="no"?>
+<!-- Created with Inkscape (http://www.inkscape.org/) -->
+
+<svg
+   xmlns:dc="http://purl.org/dc/elements/1.1/"
+   xmlns:cc="http://creativecommons.org/ns#"
+   xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"
+   xmlns:svg="http://www.w3.org/2000/svg"
+   xmlns="http://www.w3.org/2000/svg"
+   xmlns:sodipodi="http://sodipodi.sourceforge.net/DTD/sodipodi-0.dtd"
+   xmlns:inkscape="http://www.inkscape.org/namespaces/inkscape"
+   width="738.63452"
+   height="126.65"
+   id="svg2"
+   version="1.1"
+   inkscape:version="0.48.4 r9939"
+   sodipodi:docname="name_blue.pdf"
+   inkscape:export-filename="/home/thockin/src/kubernetes/kubernetes.png"
+   inkscape:export-xdpi="250.55"
+   inkscape:export-ydpi="250.55">
+  <defs
+     id="defs4" />
+  <sodipodi:namedview
+     id="base"
+     pagecolor="#ffffff"
+     bordercolor="#666666"
+     borderopacity="1.0"
+     inkscape:pageopacity="0.0"
+     inkscape:pageshadow="2"
+     inkscape:zoom="0.75130096"
+     inkscape:cx="81.073975"
+     inkscape:cy="-127.68241"
+     inkscape:document-units="px"
+     inkscape:current-layer="layer1"
+     showgrid="false"
+     inkscape:window-width="1519"
+     inkscape:window-height="822"
+     inkscape:window-x="25"
+     inkscape:window-y="350"
+     inkscape:window-maximized="0"
+     inkscape:snap-global="false"
+     fit-margin-top="10"
+     fit-margin-left="10"
+     fit-margin-right="10"
+     fit-margin-bottom="10" />
+  <metadata
+     id="metadata7">
+    <rdf:RDF>
+      <cc:Work
+         rdf:about="">
+        <dc:format>image/svg+xml</dc:format>
+        <dc:type
+           rdf:resource="http://purl.org/dc/dcmitype/StillImage" />
+        <dc:title></dc:title>
+      </cc:Work>
+    </rdf:RDF>
+  </metadata>
+  <g
+     inkscape:label="Layer 1"
+     inkscape:groupmode="layer"
+     id="layer1"
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+    <text
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+       style="font-size:40px;font-style:normal;font-weight:normal;line-height:125%;letter-spacing:0px;word-spacing:0px;fill:#326de5;fill-opacity:1;stroke:none;font-family:Sans"
+       x="6.6551208"
+       y="420.12552"
+       id="text4373"
+       sodipodi:linespacing="125%"
+       inkscape:export-filename="/home/thockin/src/go/src/k8s.io/kubernetes/logo/name_blue.png"
+       inkscape:export-xdpi="200.38"
+       inkscape:export-ydpi="200.38"><tspan
+         sodipodi:role="line"
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+  </g>
+</svg>
diff --git a/logo/name.pdf b/logo/name_white.pdf
similarity index 100%
rename from logo/name.pdf
rename to logo/name_white.pdf
diff --git a/logo/name.png b/logo/name_white.png
similarity index 100%
rename from logo/name.png
rename to logo/name_white.png
diff --git a/logo/name.svg b/logo/name_white.svg
similarity index 75%
rename from logo/name.svg
rename to logo/name_white.svg
index 573eb14898..06249dfef6 100644
--- a/logo/name.svg
+++ b/logo/name_white.svg
@@ -9,12 +9,12 @@
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    xmlns:sodipodi="http://sodipodi.sourceforge.net/DTD/sodipodi-0.dtd"
    xmlns:inkscape="http://www.inkscape.org/namespaces/inkscape"
-   width="744.09448819"
-   height="1052.3622047"
+   width="738.63452"
+   height="126.65"
    id="svg2"
    version="1.1"
-   inkscape:version="0.48.3.1 r9886"
-   sodipodi:docname="name.pdf"
+   inkscape:version="0.48.4 r9939"
+   sodipodi:docname="name.svg"
    inkscape:export-filename="/home/thockin/src/kubernetes/kubernetes.png"
    inkscape:export-xdpi="250.55"
    inkscape:export-ydpi="250.55">
@@ -28,17 +28,21 @@
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      inkscape:pageshadow="2"
      inkscape:zoom="0.75130096"
-     inkscape:cx="312.12224"
-     inkscape:cy="492.66426"
+     inkscape:cx="306.01712"
+     inkscape:cy="-127.6824"
      inkscape:document-units="px"
      inkscape:current-layer="layer1"
      showgrid="false"
      inkscape:window-width="1519"
-     inkscape:window-height="848"
+     inkscape:window-height="822"
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-     inkscape:window-y="84"
+     inkscape:window-y="25"
      inkscape:window-maximized="0"
-     inkscape:snap-global="false" />
+     inkscape:snap-global="false"
+     fit-margin-top="10"
+     fit-margin-left="10"
+     fit-margin-right="10"
+     fit-margin-bottom="10" />
   <metadata
      id="metadata7">
     <rdf:RDF>
@@ -47,14 +51,15 @@
         <dc:format>image/svg+xml</dc:format>
         <dc:type
            rdf:resource="http://purl.org/dc/dcmitype/StillImage" />
-        <dc:title></dc:title>
+        <dc:title />
       </cc:Work>
     </rdf:RDF>
   </metadata>
   <g
      inkscape:label="Layer 1"
      inkscape:groupmode="layer"
-     id="layer1">
+     id="layer1"
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     <text
        xml:space="preserve"
        style="font-size:40px;font-style:normal;font-weight:normal;line-height:125%;letter-spacing:0px;word-spacing:0px;fill:#ffffff;fill-opacity:1;stroke:none;font-family:Sans"
@@ -66,6 +71,6 @@
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+         style="font-size:135px;font-style:normal;font-variant:normal;font-weight:bold;font-stretch:normal;fill:#ffffff;fill-opacity:1;font-family:Ubuntu;-inkscape-font-specification:Ubuntu Bold">kubernetes</tspan></text>
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 </svg>
diff --git a/logo/usage_guidelines.md b/logo/usage_guidelines.md
index 38e950beba..2dafff259f 100644
--- a/logo/usage_guidelines.md
+++ b/logo/usage_guidelines.md
@@ -33,10 +33,15 @@ Logo (with border):
    * [PNG format](https://github.com/kubernetes/kubernetes/raw/master/logo/logo_with_border.png)
    * [PDF format](https://github.com/kubernetes/kubernetes/raw/master/logo/logo_with_border.pdf)
 
-Name:
-   * [SVG format](https://github.com/kubernetes/kubernetes/raw/master/logo/name.svg)
-   * [PNG format](https://github.com/kubernetes/kubernetes/raw/master/logo/name.png)
-   * [PDF format](https://github.com/kubernetes/kubernetes/raw/master/logo/name.pdf)
+Name (white):
+   * [SVG format](https://github.com/kubernetes/kubernetes/raw/master/logo/name_white.svg)
+   * [PNG format](https://github.com/kubernetes/kubernetes/raw/master/logo/name_white.png)
+   * [PDF format](https://github.com/kubernetes/kubernetes/raw/master/logo/name_white.pdf)
+
+Name (blue):
+   * [SVG format](https://github.com/kubernetes/kubernetes/raw/master/logo/name_blue.svg)
+   * [PNG format](https://github.com/kubernetes/kubernetes/raw/master/logo/name_blue.png)
+   * [PDF format](https://github.com/kubernetes/kubernetes/raw/master/logo/name_blue.pdf)
 
 
 [![Analytics](https://kubernetes-site.appspot.com/UA-36037335-10/GitHub/logo/usage_guidelines.md?pixel)]()