diff --git a/pkg/printers/internalversion/BUILD b/pkg/printers/internalversion/BUILD
index b6366fd6ff..67ca8fddfb 100644
--- a/pkg/printers/internalversion/BUILD
+++ b/pkg/printers/internalversion/BUILD
@@ -87,6 +87,8 @@ go_library(
         "//pkg/kubelet/qos:go_default_library",
         "//pkg/printers:go_default_library",
         "//pkg/util/node:go_default_library",
+        "//pkg/util/slice:go_default_library",
+        "//vendor/github.com/fatih/camelcase:go_default_library",
         "//vendor/github.com/golang/glog:go_default_library",
         "//vendor/k8s.io/apimachinery/pkg/api/errors:go_default_library",
         "//vendor/k8s.io/apimachinery/pkg/api/meta:go_default_library",
diff --git a/pkg/printers/internalversion/describe.go b/pkg/printers/internalversion/describe.go
index 320c77ab25..932d17cdaa 100644
--- a/pkg/printers/internalversion/describe.go
+++ b/pkg/printers/internalversion/describe.go
@@ -31,6 +31,7 @@ import (
 
 	"github.com/golang/glog"
 
+	"github.com/fatih/camelcase"
 	"k8s.io/apimachinery/pkg/api/errors"
 	"k8s.io/apimachinery/pkg/api/meta"
 	"k8s.io/apimachinery/pkg/api/resource"
@@ -70,6 +71,7 @@ import (
 	"k8s.io/kubernetes/pkg/fieldpath"
 	"k8s.io/kubernetes/pkg/kubelet/qos"
 	"k8s.io/kubernetes/pkg/printers"
+	"k8s.io/kubernetes/pkg/util/slice"
 )
 
 // Each level has 2 spaces for PrefixWriter
@@ -198,6 +200,8 @@ func (g *genericDescriber) Describe(namespace, name string, describerSettings pr
 		w.Write(LEVEL_0, "Name:\t%s\n", obj.GetName())
 		w.Write(LEVEL_0, "Namespace:\t%s\n", obj.GetNamespace())
 		printLabelsMultiline(w, "Labels", obj.GetLabels())
+		printAnnotationsMultiline(w, "Annotations", obj.GetAnnotations())
+		printUnstructuredContent(w, LEVEL_0, obj.UnstructuredContent(), "", ".metadata.name", ".metadata.namespace", ".metadata.labels", ".metadata.annotations")
 		if events != nil {
 			DescribeEvents(events, w)
 		}
@@ -205,6 +209,67 @@ func (g *genericDescriber) Describe(namespace, name string, describerSettings pr
 	})
 }
 
+func printUnstructuredContent(w PrefixWriter, level int, content map[string]interface{}, skipPrefix string, skip ...string) {
+	fields := []string{}
+	for field := range content {
+		fields = append(fields, field)
+	}
+	sort.Strings(fields)
+
+	for _, field := range fields {
+		value := content[field]
+		switch typedValue := value.(type) {
+		case map[string]interface{}:
+			skipExpr := fmt.Sprintf("%s.%s", skipPrefix, field)
+			if slice.ContainsString(skip, skipExpr, nil) {
+				continue
+			}
+			w.Write(level, fmt.Sprintf("%s:\n", smartLabelFor(field)))
+			printUnstructuredContent(w, level+1, typedValue, skipExpr, skip...)
+
+		case []interface{}:
+			skipExpr := fmt.Sprintf("%s.%s", skipPrefix, field)
+			if slice.ContainsString(skip, skipExpr, nil) {
+				continue
+			}
+			w.Write(level, fmt.Sprintf("%s:\n", smartLabelFor(field)))
+			for _, child := range typedValue {
+				switch typedChild := child.(type) {
+				case map[string]interface{}:
+					printUnstructuredContent(w, level+1, typedChild, skipExpr, skip...)
+				default:
+					w.Write(level+1, fmt.Sprintf("%v\n", typedChild))
+				}
+			}
+
+		default:
+			skipExpr := fmt.Sprintf("%s.%s", skipPrefix, field)
+			if slice.ContainsString(skip, skipExpr, nil) {
+				continue
+			}
+			w.Write(level, fmt.Sprintf("%s:\t%v\n", smartLabelFor(field), typedValue))
+		}
+	}
+}
+
+func smartLabelFor(field string) string {
+	commonAcronyms := []string{"API", "URL", "UID", "OSB", "GUID"}
+
+	splitted := camelcase.Split(field)
+	for i := 0; i < len(splitted); i++ {
+		part := splitted[i]
+
+		if slice.ContainsString(commonAcronyms, strings.ToUpper(part), nil) {
+			part = strings.ToUpper(part)
+		} else {
+			part = strings.Title(part)
+		}
+		splitted[i] = part
+	}
+
+	return strings.Join(splitted, " ")
+}
+
 // DefaultObjectDescriber can describe the default Kubernetes objects.
 var DefaultObjectDescriber printers.ObjectDescriber
 
diff --git a/pkg/printers/internalversion/describe_test.go b/pkg/printers/internalversion/describe_test.go
index 874f6db7ee..bd7ac29b54 100644
--- a/pkg/printers/internalversion/describe_test.go
+++ b/pkg/printers/internalversion/describe_test.go
@@ -27,6 +27,7 @@ import (
 	apiequality "k8s.io/apimachinery/pkg/api/equality"
 	"k8s.io/apimachinery/pkg/api/resource"
 	metav1 "k8s.io/apimachinery/pkg/apis/meta/v1"
+	"k8s.io/apimachinery/pkg/apis/meta/v1/unstructured"
 	"k8s.io/apimachinery/pkg/util/intstr"
 	"k8s.io/kubernetes/federation/apis/federation"
 	fedfake "k8s.io/kubernetes/federation/client/clientset_generated/federation_internalclientset/fake"
@@ -1313,3 +1314,87 @@ func TestPrintLabelsMultiline(t *testing.T) {
 		}
 	}
 }
+
+func TestDescribeUnstructuredContent(t *testing.T) {
+	testCases := []struct {
+		expected   string
+		unexpected string
+	}{
+		{
+			expected: `API Version:	v1
+Dummy 2:	present
+Items:
+  Item Bool:	true
+  Item Int:	42
+Kind:	Test
+Metadata:
+  Creation Timestamp:	2017-04-01T00:00:00Z
+  Name:	MyName
+  Namespace:	MyNamespace
+  Resource Version:	123
+  UID:	00000000-0000-0000-0000-000000000001
+Status:	ok
+URL:	http://localhost
+`,
+		},
+		{
+			unexpected: "\nDummy 1:\tpresent\n",
+		},
+		{
+			unexpected: "Dummy 1",
+		},
+		{
+			unexpected: "Dummy 3",
+		},
+		{
+			unexpected: "Dummy3",
+		},
+		{
+			unexpected: "dummy3",
+		},
+		{
+			unexpected: "dummy 3",
+		},
+	}
+	out := new(bytes.Buffer)
+	w := NewPrefixWriter(out)
+	obj := &unstructured.Unstructured{
+		Object: map[string]interface{}{
+			"apiVersion": "v1",
+			"kind":       "Test",
+			"dummy1":     "present",
+			"dummy2":     "present",
+			"metadata": map[string]interface{}{
+				"name":              "MyName",
+				"namespace":         "MyNamespace",
+				"creationTimestamp": "2017-04-01T00:00:00Z",
+				"resourceVersion":   123,
+				"uid":               "00000000-0000-0000-0000-000000000001",
+				"dummy3":            "present",
+			},
+			"items": []interface{}{
+				map[string]interface{}{
+					"itemBool": true,
+					"itemInt":  42,
+				},
+			},
+			"url":    "http://localhost",
+			"status": "ok",
+		},
+	}
+	printUnstructuredContent(w, LEVEL_0, obj.UnstructuredContent(), "", ".dummy1", ".metadata.dummy3")
+	output := out.String()
+
+	for _, test := range testCases {
+		if len(test.expected) > 0 {
+			if !strings.Contains(output, test.expected) {
+				t.Errorf("Expected to find %q in: %q", test.expected, output)
+			}
+		}
+		if len(test.unexpected) > 0 {
+			if strings.Contains(output, test.unexpected) {
+				t.Errorf("Didn't expect to find %q in: %q", test.unexpected, output)
+			}
+		}
+	}
+}
diff --git a/pkg/util/slice/slice.go b/pkg/util/slice/slice.go
index 9520bc32ae..1b8f67c0c1 100644
--- a/pkg/util/slice/slice.go
+++ b/pkg/util/slice/slice.go
@@ -49,6 +49,20 @@ func ShuffleStrings(s []string) []string {
 	return shuffled
 }
 
+// ContainsString checks if a given slice of strings contains the provided string.
+// If a modifier func is provided, it is called with the slice item before the comparation.
+func ContainsString(slice []string, s string, modifier func(s string) string) bool {
+	for _, item := range slice {
+		if item == s {
+			return true
+		}
+		if modifier != nil && modifier(item) == s {
+			return true
+		}
+	}
+	return false
+}
+
 // Int64Slice attaches the methods of Interface to []int64,
 // sorting in increasing order.
 type Int64Slice []int64