[docs] Enterprise Landing Page (#5804)

* Updating enterprise landing page to be more clear about the licensing process.

* Update website/source/docs/enterprise/index.html.md

Co-Authored-By: Jack Pearkes <jackpearkes@gmail.com>

* Update website/source/docs/enterprise/index.html.md

Co-Authored-By: Judith Malnick <judith@hashicorp.com>

* Update website/source/docs/enterprise/index.html.md

Co-Authored-By: Judith Malnick <judith@hashicorp.com>

* Update website/source/docs/enterprise/index.html.md

Co-Authored-By: Judith Malnick <judith@hashicorp.com>

* Updating based on Matt's feedback

website/source/docs/enterprise/index.html.md

@@ -10,7 +10,10 @@ description: |-
 
 Consul Enterprise simplifies operations by automating workflows. It adds support
 for microservices deployments across complex network topologies. It also
-increases both scalability and resilience. Features include:
+increases both scalability and resilience. If you have already purchased Consul Enterprise, please see the [licensing section](#licensing)
+below.
+
+Features include:
 
 - [Automated Backups](/docs/enterprise/backups/index.html)
 - [Automated Upgrades](/docs/enterprise/upgrades/index.html)
@@ -29,8 +32,29 @@ Enterprise](https://www.hashicorp.com/consul.html).
 Licensing capabilities were added to Consul Enterprise v1.1.0. The license is set
 once for a datacenter and will automatically propagate to all nodes within the
 datacenter over a period of time scaled between 1 and 20 minutes depending on the
-number of nodes in the datacenter. The license can be set via the 
+number of nodes in the datacenter. There are two methods for licensing Consul
+enterprise.
+
+### Included in the Enterprise Package
+
+If you are downloading Consul from Amazon S3, then the license is included
+in the binary and you do not need to take further action. This is the 
+most common use case.
+
+In the S3 bucket you will find three Enterprise zip packages. The packages with `+pro` and
+`+prem` in the name, are the binaries that include the license. The package
+with `+ent` in the name does not include the license.
+
+### Applied after Bootstrapping
+
+If you are downloading the enterprise binary from the [releases.hashicorp.com](https://releases.hashicorp.com/consul/) or the `+ent` package from Amazon S3, you will need to apply
+the license to the cluster, after completing the bootstrapping process. 
+You can set the license on any agent within the cluster and it will be 
+forwarded to the leading server via the RPC forwarding functionality. 
+Below are your two options for setting the license file. 
+
+You can set the license via the 
 [API](/api/operator/license.html) or the [CLI](/docs/commands/license.html). When
-Consul is first started, a 30 minute temporary license is available to allow for
-time to license the datacenter. The license should be set within ten minutes of
+you first start Consul, a 30-minute temporary license is available to allow you
+time to license the datacenter. You should set the license within ten minutes of
 starting the first Consul process to allow time for the license to propagate.